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12th March 2004, mid-afternoon | Comments (32)
Tucson, Arizona, USA ~ April, 2002.
The company that provides cable and internet access to most of the homes in Tucson is called ‘Cox’. An unfortunate choice of name, in my opinion.
Their two big advertising campaigns are called: ‘Cox in your Home’ and ‘Cox on Demand’.
I picture the following boardroom scene:
So, item number 4 on the agenda: the new Company name. Any ideas before I reveal our research findings?
Well, Bob and I had a few thoughts… ahem: ‘ACNE: Arizona Cable Network Enterprises’, or ‘PENIS: Professionally Integrated Network Infrastructure Services’, and one more, ‘TITS&ASS: Tucson Interactive Television Systems and Audio Streaming Services’. That’s our favourite, right Bob?
Yeah, we really liked TITS&ASS.
Well, those are good ideas Bob, Dave, but market research in college campuses shows that over 99% of all female students answered ‘Yes’ when asked if they ‘liked Cox’. So that’s what we’re gonna go with.
Well, you can’t argue with the figures.
I’m sure that their next campaign will be for wireless internet services and titled ‘Cox in your Hand’.
Our research shows 100% of females would use a handheld Cox product, or have used a similar product in the past.
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